Forecasters predict that Apple will launch a budget 'mini' iPhone to make up ground on its South Korean rival.
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Samsung will increase its dominance of the Smartphone market in 2013 - prompting Apple to fight back with a cheaper "iPhone mini", experts believe.
Samsung smartphone sales are tipped to grow 35% - from 215 million last year to 290 million in 2013 - according to market researcher Strategy Analytics.
This will give the South Korean company a 33% share of the 2013 smartphone market, up from last year's estimated 31%, while Apple's share will rise by 1% to 21%.
"We expect Samsung to slightly extend its lead over Apple this year because of its larger multi-tier product portfolio," Strategy Analytics executive director Neil Mawston said.
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"Samsung plays in more segments and this should enable it to capture more volume than Apple (assuming Apple does not launch an 'iPhone Mini' this year)," Mr Mawston added.
Last month, Apple lost its bid to ban the sale of several Samsung smartphone models in the US.
Shortly afterwards, Samsung announced it was dropping legal action seeking to ban the sale of Apple products in Europe.
A further copyright court case involving the companies over newer products is set to come to trial in the US in 2014.
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