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Thursday, 13 December 2012

Making Money on Google Maps





Google says the new iPhone app does not feature advertising - unlike some promoted results in its web browser map pages.
Suggestions for specific locations - such as restaurants or shops - are instead based on a user's search history and other information gathered from their Google account.
Google will cover some of its costs by charging certain third-party developers who embed its maps in their products.
But for now, the biggest benefit is likely to be brand loyalty, helping to drive users to its main search engine, which is profitable.
That may change in the future.
Earlier this year, Google's mapping chief Brian McClendon told the BBC that "local advertising is going to be a critical part of any mapping or local search experience" in the long term.
For more info on google maps:
http://icoverz.blogspot.com/2012/12/google-has-released-its-maps-app-for.html

Making money from maps


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